Category: Data

March 18, 2026

A calculator answers a real money question, then asks for the visitor’s details, capturing a high-intent lead. Here is how to build one that still ranks on Google: a small data layer, one honest function, a REST endpoint, a server-rendered fallback, and instant capture.

October 14, 2025

How I built a single JSON-LD schema generator that switches off every plugin’s structured data, defines an Organization and WebSite base once, and lets each page type inherit it and add only its own piece, so a thousand-page site emits one coherent graph instead of several plugins each publishing a competing version of the same facts.