Field notes
Guides
Practical how-tos and field notes from real engagements, organised by discipline. The thinking and the step-by-step, from systems we actually build and operate.
01Infrastructure
Infrastructure
How to make a heavy WordPress site load like it’s static A heavy, dynamic WordPress site can still load like a static one. Here is the four-layer cache and the one small purge manager that keeps it fast without ever serving a stale page. Running a multi-region WordPress site from one VPS How I run a fast, local-feeling site in many regions worldwide from a single small server, using an edge CDN, careful cache rules, and a repeatable deploy so adding a region is config not a rebuild. When your WordPress database buckles under load A database that crashes under load is almost never a hardware problem, it is a memory math problem, and here is how I found the cause and fixed it on a real site without buying a bigger server.
02Web Presence
Web Presence
Building a photography site that lasts: the system behind chriskelechukwu.com I'm a wedding photographer and an engineer. Here's how I built my own site to be beautiful, fast, and calm to run, and the four decisions that keep it that way. Programmatic location pages that scale without becoming spam A practical build guide for generating hundreds of genuinely useful local service pages from a template plus data, with the guards that keep them ranking instead of getting penalised.
03Data
Data
How to turn a calculator into a lead magnet that still ranks on Google A calculator answers a real money question, then asks for the visitor's details, capturing a high-intent lead. Here is how to build one that still ranks on Google: a small data layer, one honest function, a REST endpoint, a server-rendered fallback, and instant capture. Schema that inherits itself across a large site How I built a single JSON-LD schema generator that switches off every plugin's structured data, defines an Organization and WebSite base once, and lets each page type inherit it and add only its own piece, taking a thousand-page site from fifteen validation errors to zero.
05Operations
Operations
Five signs your business has outgrown its web vendor Ticket queues, ownership gaps, humans as middleware, everything-is-a-quote, and departed builders. The five fragments that mean the vendor shape is wrong, not the vendor. What a fractional engineering retainer looks like, month to month Monitoring that never sleeps, a maintenance rhythm, an improvements queue, and a plain-language report. An ordinary retainer month, documented in the order it happens. The freelancer, the agency, and the fractional engineer: who owns your systems after launch? The day after launch, who wakes up caring whether it still works? How ownership plays out across the three models, and the month-seven question that exposes it. Fractional CTO vs fractional engineer: which one you actually need One advises, one delivers. How to tell whether your business needs technology strategy or a senior pair of hands that stays, and the rough size rule that decides it. Fractional engineering vs hiring in-house: the real cost math A senior hire costs €6,000 to €9,000 a month for one discipline. The honest arithmetic of fractional engineering, including the utilisation cost nobody prices in. What is fractional engineering? A plain guide for established businesses Senior engineering on retainer instead of payroll: what fractional engineering is, what it costs against a €6,000 to €9,000 a month hire, and how to spot a diluted provider.
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