Website redesign

A better site, without losing the searches that found the old one.

Most website redesigns are judged on how the new site looks, and lose the old site's search traffic in the move. BespokeForge redesigns from what your site already earns: every page that brings in enquiries is mapped, every old address forwarded, and the new site measured before and after launch. Then the engineer who built it runs it.

Start with the audit See Web presence

Website redesign

Part of
Web presence
Engagement
Build
Starts with
The audit, €450, fixed
Price
Built as one of three builds, from €3,500. See Pricing.
The work

Planned from what the old site earns.

What it includes

  • A record of what the current site earns: its pages, searches, links and enquiry paths
  • A brief that fixes who the site is for and what it must never look like
  • A new design and build, on WordPress or what fits, with a speed budget in the scope
  • Every old address mapped to its new page and forwarded permanently
  • Titles, structured data and analytics carried across, checked on staging and on the live site
  • Search Console watched for weeks after launch, until the missed addresses are found

What changes for the business

  • Search traffic and enquiries kept through the move, and measured to show it
  • A site that loads fast and reads well on a phone
  • Every word editable by your team without a developer
  • The engineer who built it still on it after launch

Measured on real relaunches

Measured, not described.

Each figure names where it comes from.

This site 99 to 100 PageSpeed Insights performance on mobile after its own relaunch, and 100 on desktop bespokeforgestudio.com, Lighthouse 13.5.0, 9 October 2026
Lampstand 250 KB Homepage, down from 480 KB with nothing on screen changed lampstandeduconsult.org, September 2026
Lampstand 100 Lighthouse accessibility, best practices and SEO, desktop and mobile lampstandeduconsult.org, Lighthouse 13.4.1, 6 October 2026
How it runs

From the audit to a site you own.

  1. The audit

    €450, fixed. Twenty-five minutes first, free. The written record of what the current site earns is yours whatever you decide.

  2. The redesign

    A scope, a price and the map of every old address agreed before work starts.

  3. Operate

    A retainer keeps the engineer who built the new site on it, for as long as the business depends on it.

Part of Web presence

Often needed alongside it.

Custom WordPress buildsFast, without bloat, and every word editable without a developer. Strategy and UX architectureWhat to build before deciding how to build it: the pages, the order a buyer meets them, and what each one has to prove. PerformanceThe site you have, running the way it should. SEO foundationBuilt for search before search is needed. AccessibilityUsable by everyone who needs to use it.

See all of Web presence

Questions

Questions this usually comes down to

Not when every old address that earned anything has a new home. The map is made before any design starts, every forward is permanent, and Search Console is watched for weeks after launch.
Yes. The audit records what is there and what it earns, then the site is rebuilt where it has to be and kept where it works.
It is priced as one of the builds on the pricing page, scoped from the audit and quoted before any work starts.

Start here

Start with the site you have now.

A free 25-minute call confirms the problem is one BespokeForge can solve. If it is, the audit follows: €450, fixed.

Start with the audit Send a message

Book the free 25-minute call

First, twenty-five minutes to confirm this is a problem BespokeForge can solve. If it is, the audit follows: €450, fixed, and the written record is yours whatever you decide. What the audit covers

October 2026

25 minutes, Google Meet Times in Africa/Lagos.