CRM setup and automation

A CRM that does the follow-up it was bought to do.

Most CRMs hold contacts nobody trusts and stages nobody updates. BespokeForge sets the CRM up around how you actually sell, then automates the follow-up, in the CRM that suits the team: HubSpot, Notion, GoHighLevel and others as needed.

CRM setup and automation

Engagement
Build, Optimise, Operate
Works in
HubSpot, Notion, GoHighLevel and others
Starts with
The audit, €450, fixed
Price
Scoped from the audit, quoted then
The work

Set up around how you sell, then left to do the remembering.

What it includes

  • The CRM chosen, or the one you have audited
  • Pipeline stages mapped to how you actually sell
  • Fields, tags and segments that match how the team works
  • Forms connected, so every enquiry arrives with its source
  • Email connected and tracked
  • Follow-up sequences, stage changes, tasks and reminders automated
  • Reports on what the automations did
  • Team onboarding and written documentation

What changes for the business

  • A CRM that reflects how the business actually operates
  • Duplicates merged at setup, with a rule that stops new ones
  • Every lead gets a follow-up task the moment it arrives
  • No deal going quiet without a task or a reminder
  • Every stage of the pipeline visible
  • A team that uses it, because it fits the work
Where it lives

The CRM goes where the team already works.

A new tool nobody opens is the most common way a CRM fails. The audit starts from where enquiries arrive and where the team spends its day.

Beside the website

Where enquiries already arrive, with the data on your own server.

A dedicated sales CRM

When the sales team already lives in one, or needs what a sales tool does.

The team's own workspace

When the team already runs its work there: the CRM becomes part of it, with nothing new to learn.

In production

Measured, not described.

Each figure names where it comes from.

Lampstand 16 destinations, each a typed record: name, flag, region, services, universities lampstandeduconsult.org, October 2026
Lampstand 5 and 3 services and student stories, each with its own fields, edited by the team lampstandeduconsult.org, October 2026
Ampy 224 location pages generated from one data model: 56 areas, four services each ampy.se sitemap, September 2026
How it runs

From the audit to a system you own.

  1. The audit

    €450, fixed. Twenty-five minutes first, free. The written record is yours whatever you decide.

  2. The build

    A scope and a price agreed before work starts.

  3. Operate

    A retainer keeps the engineer who built or took on the system on it, for as long as the business depends on it.

Questions

Questions this usually comes down to

Usually the one the team will open every day. The audit looks at where enquiries arrive and how you sell, then recommends one, or keeps the one you have.
Yes. The audit records what is there, then the CRM is cleaned up and set up properly rather than replaced.
Yes. A routine message, such as an acknowledgement, goes out on its own. Quotes, bulk sends, orders and spending wait for a person's approval.
It is scoped from the audit and quoted then, before any work starts.

Start here

Start with the leads that went quiet.

A free 25-minute call confirms the problem is one BespokeForge can solve. If it is, the audit follows: €450, fixed.

Book the free 25-minute call

First, twenty-five minutes to confirm this is a problem BespokeForge can solve. If it is, the audit follows: €450, fixed, and the written record is yours whatever you decide. What the audit covers

October 2026

25 minutes, Google Meet Times in Africa/Lagos.